maybelline age rewind concealer color match

While Maybelline’s parent company, L’Oreal, maintains that they don’t test their products on animals, Maybelline products are sold in markets that require animal testing on imported cosmetics. Another recent initiative is The Girl Project to support women’s education. Brave Together is a project to raise awareness about and provide resources for mental health conditions like anxiety and depression. Maybelline has also recently headed up several campaigns. Many see this as a great step towards more inclusivity in the makeup world. Each shade in the line was tested on 50 different skin tones so that they could truly say the colors were for everyone: flattering to any shade and undertone. In 2018 Maybelline announced that they were undertaking a massive color test on their new Color Sensational lipstick. The company is also Leaping Bunny certified cruelty-free. They also have an ongoing program called Girls Can dedicated to empowering young women to excel in male-dominated arenas. All the proceeds went to the Children’s Safe Drinking Water campaign. They are also one of the first cosmetic brands to use a model with vitiligo in 2018, with Amy Deanna appearing in their advertisements.Ĭovergirl launched a line of powder makeup in 2011 for their 50th anniversary. By using models and spokespersons of diverse ages and skin tones, the brand makes it easier for the average customer to relate and envision themselves using Covergirl products. CovergirlĬovergirl has been working on modernizing its image in recent years, focusing more on inclusivity and charitable causes. With large and wealthy brands producing the products we use each day, we expect them to use their financial power and visibility to help beautify the world a bit too. We expect more than just good-quality makeup from cosmetic companies. The brand has famously contracted plenty of celebrity spokespersons, typically celebrities that embody a girl-next-door vibe. The brand gradually evolved to produce more products, all based on the concept of fresh, clean, natural-looking beauty. Initially, Covergirl advertised itself as a medicated makeup company with its limited line of products formulated to contain the same medicinal ingredients as Noxzema lotion. Mascara has remained one of the company’s most popular products with that classic pink and green tube appearing in makeup bags and bathroom vanities internationally.Ĭovergirl was founded in 1961 as a subsidiary of Noxzema– yes, that strong-smelling medicated lotion company. He decided to adapt her at-home innovation to something more sellable and named the company Maybelline in her honor (hopefully he also sent a few royalties her way).

The story has it that Thomas Lyle Williams observed his sister Mabel using petroleum jelly and coal dust as a sort of mascara to darken and thicken her eyelashes. Maybelline is the older of the two brands, founded in 1914 in Chicago. The Ultimate Winner: Maybelline or Covergirl.Comparing Covergirl and Maybelline Products.

Maybelline age rewind concealer color match